VW wants you to Think Blue

VW latest initiative in the US is to promote eco-friendly mobility and responsible action in everyday life. They have teamed up with MOMA (the Museum of Modern Art) on this endeavor to celebrate and expand on this idea.

The partnership has created some striking media to encourage this message, along with a website describing how we can all help, including some great fuel-saving tips. Here's a snippet from the site:

Think Blue embodies Volkswagen's goal of creating environmentally friendly products and solutions, encouraging more eco-conscious behavior and contributing to a sustainable future. It's about being more responsible on the road and more environmentally conscious - not just in our cars, but everywhere, every day.

At Volkswagen, we not only have a responsibility to our customers - we have a responsibility to the environment. Sustainability is a corporate objective that we take very seriously; it is embodied by Think Blue. It's about less talk and more action, every day.

For us, building low-emission vehicles is just the beginning. Maximizing their fuel efficiency potential and further reducing fuel consumption across the board are the next challenges we'll face. There's more on the site to see, or "fuel for thought" as they put it. Check it out here: The Think Blue Site

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