Ah, Bill Hader. He’s a comedian that shows up in a lot of indie films that we like, so we are delighted to report Volkswagen has recruited him to make a series of entertaining commercials. Teamed up with Volkswagen specialist Danielle Gumro, the two pair off and explore the wonderful world of the VW brand.
Some of it is pretty funny, like the link above. SNL writer John Mulaney is also on board to help keep the jokes rolling and the smiles cracking.
“There was a real collaboration between Volkswagen and Bill Hader on the set of ‘Inside the VW Academy’ and the unscripted comedy resulted in a unique and interesting format to engage consumers,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. “This high quality online entertainment highlights our superior German engineering in a new way and underscores all the value you get when buying a Volkswagen.”
So far, they have done a total of nine bits. These include spots for the 2011 Jetta, Tiguan and Touareg. They are planning on making more, and you can see the whole collection on VW’s YouTube channel at http://www.youtube.com/vw . Check them out, and when you are ready to step into an all new VW, visit our special leases and financing offers page. That new 2011 Jetta will look great in your driveway.