The Jetta has always been a wonderful car, and the most popular on the road. In fact, Jetta sales account for half of the VW annual units, and shows just how eager Americans are to experience the tight driving characteristics that European models offer.
The new Jetta will be priced much closer to smaller cars, and will likely show a $16,000 entry point, an excellent value considering, in the public’s eye, the Jetta competes with the more expensive Accord and Camry. The entry level Jetta will be “nicely equipped” at a price almost $2000 less than the existing model.
Model by model, our lineup will be competitively priced so that we will be able to compete in the American market, Stephen Jacoby, chief executive of VW US Division, said.
He pitches the Jetta as a class-up driving experience with the kind of styling, design and power under the hood normally found in more expensive luxury cars.
We are part of the cultural heritage of this country. It doesn't matter who you talk to, almost everyone has a Volkswagen story, he said. Part of our job now is to reawaken that attachment with all the new vehicles that are coming.